The guide to using customer feedback to grow your SaaS
If you want a playbook on how to use feedback to grow, you're in the right place. Here's where you'll find strategy, tactics, templates, scripts, tools, expert interviews, and more.
Table of Contents
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Why you should collect and use customer feedback to drive product development
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Where should you gather customer feedback from?
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How do others collect customer feedback (with examples from the wild)
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Seven reasons to not collect feedback with a public voting board
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Five teams to collect product feedback from in a SaaS company
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How to collect feedback received over the phone or video chat
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How to automate collecting customer feedback
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When and what kind of customer feedback should you track
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How to share customer feedback with your Product Management team so they listen
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What questions should you ask when you're asking for feedback?
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How to prioritize customer feedback on your product roadmap?
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How much time should you spend on customer features vs. “strategic” features?
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How to use customer feedback to build a good feature
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How to track customer-requested features through your development pipeline
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How Junior employees can wield undue influence over the product roadmap
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How and why Customer Success should drive more of your product roadmap
Track feedback from your tools
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Kareem Mayan
Kareem is a co-founder at Savio. He's been prioritizing customer feedback professionally since 2001. He likes tea and tea snacks, and dislikes refraining from eating lots of tea snacks.
Prioritize high-value Feature Requests
Centralize customer feedback from HubSpot, Intercom, and Slack.
Prioritize high-value features sorted by churned revenue or MRR.
Close the loop for Sales and CS by automating status updates from JIRA.